The PRIDE initiative promotes Personal Responsibility In a Desirable Environment in 42 counties in Southern and Eastern Kentucky.
The PRIDE initiative was launched in 1997 by Congressman Hal Rogers and the late General James Bickford (PDF) the former Secretary of the Kentucky Natural Resources and Environmental Protection Cabinet. Their vision was to restore the natural beauty of their native region by encouraging citizens to take responsibility for protecting their environment and by providing the education and resources they need to do so.
The PRIDE initiative is coordinated by Eastern Kentucky PRIDE, Inc., a nonprofit organization. It links citizens with the resources of local, state, and federal agencies to improve the region’s water quality, clean up solid waste problems, and advance environmental education.
Eastern Kentucky PRIDE has developed a variety of programs over the years, including PRIDE Community Grants for local cleanup projects, PRIDE SuperGrants for removing massive illegal dumps, PRIDE Wastewater Construction Grants for expanding sewer services, PRIDE Homeowner Septic System Grants for low-income homeowners, and PRIDE Environmental Education Grants for hands-on stewardship lessons.
The U.S. Army Corps of Engineers funds projects that support the PRIDE initiative.